Back to News List
football
2026-06-10

Messi Effect Continues: MLS Commercial Value Doubles

Messi Effect Continues: MLS Commercial Value Doubles

"After Lionel Messi joined Inter Miami, he not only improved the competitive level of the league but also drove explosive growth in ticket sales, merchandise, and broadcast revenue."

From sold-out jerseys to stadium expansions, Messi's influence is everywhere. He not only performs miracles on the field but also becomes an ambassador for American soccer off the field. More and more world-class stars are starting to consider joining MLS in the late stages of their careers, which has greatly changed the map of global football.
Business Weekly
Sports Columnist
Reading Time: 3 min